Unitrends, Inc. announced support for Google Cloud Storage Nearline to provide its customers with low cost long-term cloud archival.

This offering is possible through the company’s Unitrends CloudHook capability, which facilitates archiving from Unitrends’ Recovery-Series physical and Unitrends Enterprise Backup virtual appliances to third-party clouds, such as Google Cloud Storage, Amazon Simple Storage Service (S3) and Rackspace Cloud Files.

CloudHook has supported Google cloud Storage’s Standard and Durable Reduced Availability (DRA) offerings for several years and passed compatibility testing for the beta version of Google Cloud Storage Nearline.

Our customers are constantly looking for new and innovative ways tocost-effectively manage their rapidly growing storage with less operational expense, and our support of Google Cloud Storage Nearline enables them to take advantage of Google’s groundbreaking new storage offering,” said Mark Campbell, chief marketing and technology officer, Unitrends. “We are unique in offering customers not only our own Unitrends cloud for DR and BC, but also access to other third-party storage clouds. Giving customers this freedom is just one more way we’re delivering on our commitment to provide solutions that increase the confidence and productivity of IT professionals.

Archiving data for long-term retention has traditionally been a complex, costly and time-consuming process as companies typically backup data to rotational media, such as tape, and then work with a third-party vendor to get archived data offsite. Offerings such as Google Cloud Storage are taking the pain out of this process by letting customers archive directly to the cloud. CloudHook enables Unitrends customers to integrate their Recovery-Series physical appliances and Unitrends Enterprise Backup virtual appliances with their preferred cloud storage offering to manage long-term retention of backup data.